Google Ads Management
Reach customers the moment they search on Google, YouTube, Gmail and millions of partner sites.
- Search & Performance Max campaigns
- Shopping, Display, YouTube & Demand Gen
- Local Services Ads (pay per lead)
Pittsburgh PPC Agency · Since 2007
Pittsburgh PPC Management for Google, Meta & Microsoft Ads
Gap Up Digital Marketing helps companies of all sizes increase sales by creating, managing and optimizing pay-per-click campaigns on Google Ads, Facebook & Instagram (Meta) and Microsoft Advertising (Bing). PPC management from people you can trust.
100+clients served
2 billion+ads displayed
15 million+clicks generated
$7.5 million+ad spend managed
Platform partners
Experts on the ad platforms your customers use
We're a Google Partner and Microsoft Advertising partner agency, and we manage Facebook & Instagram advertising through Meta. Choose a platform to see the campaigns we run.
We also manage advertising on:
- LinkedIn Ads
- TikTok Ads
- Reddit Ads
- Pinterest Ads
- Amazon Ads
- Programmatic
- OTT & Connected TV
- Streaming audio
Services
Pay-per-click management services
Every campaign is built around one goal: profitable growth. We manage the platforms, tracking and optimization so you can focus on running your business.
Meta Ads Management
Build demand and retarget visitors with Facebook and Instagram ads targeted by interest, behavior and lookalike audiences.
- Lead, sales & awareness campaigns
- Advantage+ and catalog ads
- Meta Pixel & Conversions API setup
Microsoft Ads Management
Capture searchers on Bing, Yahoo and partner sites, often at a lower cost per click than Google, plus LinkedIn profile targeting.
- Search, Shopping & Performance Max
- Microsoft Audience Network
- LinkedIn profile targeting for B2B
About Gap Up
Digital advertising is what we do
In short
Gap Up Digital Marketing is a Pittsburgh, PA pay-per-click agency founded in 2007. We specialize in managing Google Ads, Meta Ads and Microsoft Ads campaigns for businesses that want more leads and sales at a profitable cost.
Running online ad campaigns isn't easy. It takes knowledge, experience, hard work and the ability to keep up with platform changes that happen almost every day. That's why we specialize in paid advertising: so we can be the very best at it and deliver the best results for our clients.
We show clients how to increase qualified traffic to their websites, understand what visitors do once they arrive, and use conversion rate optimization to turn more of those visitors into customers. Our main objective is simple: make sure your campaigns are performing profitably.
Why businesses choose Gap Up
- PPC specialists. Paid advertising is our focus, not a side service.
- Profit first. We optimize for leads, sales and return on ad spend, not vanity clicks.
- Accurate tracking. We set up conversion tracking so you know exactly what's working.
- Clear reporting. Plain-English updates on results, spend and next steps.
- Local & reachable. Talk to real people in our Pittsburgh office.
- Experience. Managing PPC campaigns since 2007.
How it works
Our PPC management process
Audit & strategy
We analyze your account, competitors and goals, then build a plan with clear targets for cost per lead or return on ad spend.
Tracking & build
We set up conversion tracking, then build or restructure campaigns with tightly themed keywords, audiences and ads.
Optimize daily
We refine bids, budgets, search terms, audiences, ad creative and landing pages to cut waste and raise conversions.
Report & scale
You get clear reports on what's working. We shift budget toward winners and scale profitable campaigns.
Frequently asked questions
What does a PPC management agency do?
A PPC (pay-per-click) management agency plans, builds and continuously optimizes paid ad campaigns on platforms like Google Ads, Meta (Facebook & Instagram) and Microsoft Advertising. That includes keyword and audience research, ad copy, landing page recommendations, bidding and budget management, conversion tracking and reporting, so every dollar of ad spend is working toward leads and sales.
Which advertising platform is best for my business: Google, Meta or Microsoft?
It depends on how your customers buy. Google Ads and Microsoft Ads capture people actively searching for what you sell, so they are usually best for high-intent leads and sales. Meta Ads reach people by interest and behavior on Facebook and Instagram, which makes them ideal for building demand, launching products and retargeting. Most businesses get the best results from a mix, and a free PPC audit is the fastest way to find the right split.
How long does it take to see results from PPC advertising?
Paid ads can start generating traffic the day they launch. Most campaigns need roughly 30 to 90 days of data and optimization to reach stable, efficient performance as bidding algorithms learn and we refine keywords, audiences, ads and landing pages.
How much should I spend on Google Ads, Meta Ads or Microsoft Ads?
There is no single right budget. It depends on your industry's cost per click, your sales goals and your margins. We look at what a lead or sale is worth to you, estimate the cost to acquire one, and recommend a starting budget that can produce meaningful data, then scale what works.
What is included in a free PPC audit?
We review your account structure, keywords and search terms, audiences, ads, bidding, budgets, conversion tracking and landing pages. You'll get a clear summary of wasted spend, missed opportunities and the specific changes we'd make, whether or not you choose to work with us.
Do you manage advertising on platforms other than Google, Meta and Microsoft?
Yes. Google, Meta and Microsoft are our core platforms, and we also manage campaigns on LinkedIn Ads, TikTok Ads, Reddit Ads, Pinterest Ads and Amazon Ads, as well as programmatic display and video, OTT and connected TV (CTV) streaming ads, and streaming audio and podcast ads. We recommend the channels where your customers actually spend their time.
Where is Gap Up located?
Gap Up Digital Marketing is located at 5711 Friendship Ave, Suite #3, Pittsburgh, PA 15206. Our office is open Mon–Fri, 8:30am–4:30pm. We've been managing paid advertising campaigns for businesses since 2007.
Get a free PPC audit
We'll review your Google, Meta or Microsoft Ads account and show you where budget is being wasted and where the growth opportunities are. No cost, no obligation.